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First Digital Marketing Congress
First Digital Marketing Congress

Wed, 19 Feb


Benidorm Town Hall / Actos Hall

First Digital Marketing Congress

Benidorm will host on February 19, 2020 the first National Congress specialized in Digital Marketing for the tourism sector, # MostCongress20 Ticket sales on

Horario y ubicación

19 Feb 2020, 08:00 – 18:00

Benidorm Town Hall / Actos Hall, Plaza de SS. MM. Los Reyes de España, 1, 03501 Benidorm, Alicante, España

Acerca del evento

Benidorm, the tourist capital of the Costa Blanca of Alicante, will host on February 19 the # MostCongress20, the first national congress specialized in digital marketing for the tourism sector.

The appointment, which already has about 200 registered, will take place in the City of Benidorm (Plaza de SS. MM. The Kings of Spain 1), and will consist of a ten-hour day of debate and work that will start at 08.00 h.


The event will have reference names in online marketing such as Luis M. Villanueva, of the SEO Webpositer agency, or professionals in the tourism sector of hotel chains such as Meliá or Iberostar.


It is an occasion to take advantage of opportunities to analyze the digital transformation and positioning offered to hotels, travel agencies and other actors in the tourism sector. ”


The target audience of the meeting is made up of professionals from the sector, reservation portals, tour operators, hotel and tourist accommodation owners, agencies, tourism and specialized training companies, as well as public or private tourism agencies and entities from anywhere in the country.


You can attend the event or follow it via streaming.

All info and ticket sales at




8:00 - 9:00 Check in

9:00 - 9:05 Welcome Organizers

9:05 - 9:15 Institutional Welcome by Mr. Antonio Pérez Pérez - Mayor of Benidorm, Vice President of the Tourism Commission of the FEMP and President of the Alliance of Sun and Beach Tourist Municipalities.

9:15 - 9:25 Iñaki Tovar - CEO at «Importance and Profitability of SEO for the Hospitality Company» 9:25 - 9: 35 Manuel Molina - Co-founder and Managing Partner of Hosteltur: «State of the Current Tourism Sector»

9:35 - 10:15 Luis M. Villanueva - SEO Manager at «SEO for Hotels»

10:15 - 10:35 María Romero - Global Loyalty Director at Melià Hotels International: «MeliáRewards: present and future»

10:35 - 10:55 Iván Caparrós - Head of SEO Content: «Local SEO: Sell more and better»

10:55 - 11:25 Coffee Break

11:25 - 11:45 Carlos Cendra - Chief Marketing Officer at Mabrian Technologies: «Smart Data and Marketing Surgery»

11:45 - 12:05 Pau Siquier - Director of Online Marketing at Mirai: «2020: An Odyssey in Metasearch»

12:05 - 12:45 María Sánchez - CRO & UX Manager at «Conversion Techniques for Hotels and Travel Agencies»

12:45 - 13:45 Round Table «Profitability, Strategy and PPC: The Bermuda Triangle?» Moderated by Ana Henao - SEM and PPC Specialist at

  • Víctor Mayans - Director of Sales and Marketing Strategy at Artiem Hotels.
  • Ignacio Ochoa - E-commerce & Online Marketing Global Director at Iberostar Hotels & Resorts.
  • Alfonso Pérez - Corporate Sales and Marketing Director at Only YOU Hotels.
  • Javier Jiménez - Director at FORST School of Tourism Business.

13:45 - 15:00 Cocktail Lunch

15:00 - 15:30 Juan González - Director of the USEO agency and Country Manager of SEOBOX in Spain: «SEO Dashboards and digital marketing for hotels»

15:30 - 16:10 Sergio Simarro - Chief Revenue Officer at Magnificro: «Case Study on International SEO with Goldcar»

16:10 - 16:50 Elia Guardiola - Specialist in Emotional Marketing, Tourist Marketing and Storytelling: «Experiential Marketing for Hotels»

16:50 - 18:00 Closure: Spanish Wine.

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